Below Are Some Reasons Why Your Business Need a Professional Blog:
A typical business website may only consist of 5-10 pages including those essential pages you might’ve forgotten. While that could be enough to sell your proposition, it might not be enough to get your potential clients and customers to your website in the first place. That is where a blog comes in.
Reason #2: Opens up the World of Social Media Marketing
Your ideal customers and clients are probably already hanging out on social media; therefore, you should be there too so that they can find you.But, with a busy blog, which regularly publishes useful content that answer questions, solves problems, and gives great value, you’ve suddenly got something to share on social media. Each tweet of a blog post is an action that has the potential to grow the number of leads heading to your site.
While your websites essential pages might be perfectly crafted, sometimes a visitor
just wants more before they are ready to become a client, customer, or subscriber. A regularly updated blog can help with all of this. Well placed links in the sidebar, header, or footer to your blog or its best articles can make it easy for your visitors to extend their stay on your site. This can then help them to get a better sense of who you are and what you have to offer.
Each post on your blog and its accompanying comment form gives your audience another opportunity to get in touch with you. Some visitors might not have the time or think that their question warrants an email or message through your contact form. However, their query might be perfectly suited to be left as a comment at the end of the post they’ve just read.
By sharing what you are up to on your blog, or featuring other players in your industry that you are impressed with, you can initiate some useful networking opportunities.
Maybe someone will be impressed with what you’ve been working on, or someone else will reach out to thank you for mentioning them on your blog.
No one likes a braggart. However, if you frame it in the right way, your blog can be a great way to share projects you’ve completed, clients you’ve landed, or accolades your been awarded.
Some businesses even share their revenue and income report on theirblogs. Publishing information about your revenue, notable clients you’ve landed, or projects you’ve completed also shows that you are the real deal and not just a new venture in its first month of business. This should help make it a little easier for your potential clients to decide to trust you with their business.
The main goal of your website might be to convert each visitor into a customer or client from the outset. However, your secondary goal should be to find a way to keep in touch with them until they are ready to sign on the dotted line creating a focused email marketing campaign is one very effective way of doing this. Get a visitor onto your email list and you can send them valuable content on a regular basis until they are won over, their budget permits, or for whatever reason they are finally ready to take action and start working with you.
As well as having more content from your site indexed in the search engines, there are a few other SEO related benefits of adding a blog to your business website.
In basic terms, the more often content is published on your website, the more often the search engine crawlers will visit your website and the faster new content will be indexed. This means that an important announcement you make or timely content you post stands a much better chance of being found faster by your audience, compared to if you’re website was dormant for long periods.
Search engines don’t want to send their users to out of date content and abandoned websites. Regularly publishing content on your blog is one way to signal to search engines like Google that your website is alive and well.