Business networking tips and techniques for networking events and networking websites
Business networking is an effective low-cost marketing method for developing sales opportunities and contacts, based on referrals and introductions – either face-to-face at meetings and gatherings, or by other contact methods such as phone, email, and increasingly social and business networking websites.
The shortened term ‘networking’ can be confused with computer networking/networks, which is a different terminology, relating to connection and accessibility of multiple computer systems.
A business network of contacts is both a route to market for you, and a marketing method. Business networking offers a way to reach decision-makers which might otherwise be very difficult to engage with using conventional advertising methods.
In addition, business networking brings with it the added advantage of recommendation and personal introduction, which are always very helpful for developing business opportunities.
Business networking is a way for you to make the maxim, “It’s not what you know, it’s who you know..” work for you.
The principles and techniques of business networking are mostly common sense. Many of the behavioral principles apply also to business and relationships generally, and specifically to selling, managing, coaching, facilitating, etc.
Business networking is not simply finding customers in one-to-one meetings and connections; it’s building a strong network, helpful for your aims. Accordingly project yourself as a great net-worker, as well as being a great supplier or specialist.
Business net-workers want to work with other net-workers who aim high, who have great ambitions; people who see what can be, not merely what is; and who strive for change and improvement.