November 24, 2016

Using StoryTelling To Strengthen Your Brand

A great brand story strategy will show you how to stand out, increase brand awareness, create customer loyalty and power profits. What brand story is all […]
June 17, 2016

The 6 Biggest Branding Errors Most Startups Make

Branding is an imperative central foundation to any marketing strategy. Serving as the aggregate component of your company identity, your brand is often responsible for formulating first […]
June 17, 2016


I want to talk to you today about ways to boost your sales and profits using blogs alone. Blogging is a unique way to build relationships […]
June 8, 2016

7 Ways to Get Your Customers to Actively Promote Your Brand

In the startup realm, certain principles stand out as essential to lasting growth in a company. Customer retention, for instance, trumps customer acquisition in terms of overall value, […]
June 6, 2016

How to Build a Brand That Stands the Test of Time

When it comes time to develop a brand, many companies set their sights on attention rather than retention, but 64 percent of people say a shared sense of value […]
May 20, 2016

Want People to Pay Attention to Your Ads? Make them Personal.

What is the best way for businesses to reach prospective customers?Make it personal, of course. Contextual advertising — ads that are targeted to consumers based on […]
May 17, 2016

The Basics of Branding

Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge […]
May 17, 2016

Your Brand Is About the Feels

When it comes to building a brand, business or personal, there are many elements that must be considered in order to assemble it correctly. Such elements […]
May 5, 2016

Why It Makes Sense to Build a Brand Around a Singular Idea

When asked how to build a great company based on one idea, I say the following: Do one thing extremely well. Refine the process. Do it […]
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