Your brand identity is the way you present yourself to your customers. Your brand identity encapsulates the core values of your organisation and the reasons why your customers or clients would want to purchase your products or services. When you are thinking about your organisation’s brand identity, consider how you want your organisation to be viewed by customer and competitors.
A strong brand identity can strengthen your organisation on a number of levels. There are a range of benefits associated with having a clear and consistently presented business brand, including:
Branding can improve your brand’s perceived equity. Consider brand name supermarket items such as Coca Cola, and how this corporation is able to charge more for its products than no-name generic supermarket brands. This is largely down to successful branding, and the perception of higher quality that customers have as a result.
Having a strong brand identity can benefit your organisation in numerous ways and help you build and strengthen your relationship with your customers. In today’s competitive environment, branding is one of the main keys to success.
There are a number of different ways you can strengthen and promote your brand identity. If you aren’t sure where to start here are a few suggestions that might help:
Branding is about more than just logos and websites. If done effectively, creating a strong brand identity can help your business grow, retain your customers, and motivate your employees well into the future.