Creativity and artistic vision are obvious traits of great any great web designer, but beautiful imagery alone will not guarantee that your design business become a success. Understanding marketing techniques is as vital to web designers as it is for every small biz owner.
Web designers have a solid head start when it comes to marketing. They often work with marketing briefs on projects that prioritize branding and online promotion. Yet when it comes to promoting their own brand – their design skills – this prior experience doesn’t always manifest itself to great marketing for personal design work.
To make things more simple for self-employed professionals, we prepared a quick list of steps that can take to help boost a budding web design business.
1. Set Up a Dream Online Portfolio:
Show off your skills and experience with an online portfolio. A great online portfolio should capture your reader’s attention with a gorgeous design and then lure them further to look at your previous works. Being the great designer that you are, your portfolio is the perfect place to profile your work in practical framework, and serve as the “hook” that gets potential clients interested. Digging deeper into your web page, your previous work will only further amplify that you’re the right designer for them.
2. Keep it Versatile:
Your first priority is to display your best possible works, but you also want your portfolio to demonstrate your wide range of styles and genres. If you only show works you have done for musicians, for instance, you immediately brand yourself as a niche designer. This might have an advantage later on, but especially young designers should try to open as many opportunities as possible.
3. Use Testimonials:
Collect endorsements and customer reviews and display them neatly in one section of your website, along with links and pics of the relevant work you did for each client. This will generate trust and familiarity that is so crucial for potential customers.
4. Work the Social Media:
This looks like an obvious move, sure, but web designers have a real challenge with social media because they are not promoting anything tangible nor standalone works of art. The big task, therefore, is to come up with creative social marketing methods. Check out our Facebook and LinkedIn account to see how we take on this challenge in an innovative way.
5. Guest Blog:
Your knowledge and experience make you an authority in a field that interests hundreds of thousands of people from all over the world. If you can author original blog posts and suggest them as free content to major web design blogs in exchange for a link to your online portfolio, it will both mark you as a credible professional, and it will help improve your ranking on search engines results.
6. Seek Valuable Partnerships:
Time to put your networking skills to the test and find options for ongoing and meaningful co-operations. For web designers, the obvious partners would be developers, branding and creative firms or talent representation agencies. Setting up an agreement with a business like that will guarantee a stream of incoming projects and provide you with a great safety net.