A successful blog can help grow your business, and is a great way to establish yourself as an authority in your niche. There’s more to blog creation than simply creating posts, which is why you should keep these things in mind before you start blogging.
A catchy name for your blog will help people remember it, and also makes it more likely others will share it. After deciding on a name for your blog, it can be a good idea to purchase the domain name associated with it to ensure it doesn’t fall into the wrong hands.
Knowing who your target audience is will ensure your content is timely and relevant. If your blog posts aren’t appealing to your customers, they’ll be very unlikely to read them.
Your content should provide helpful advice, and not be overly salesy. It should also flow well, and be free from spelling, punctuation and grammatical errors; otherwise, potential customers might question the quality of work you perform.
Fresh content ensures your blog is recognized by search engines, and gives your readers something to look forward to. There’s some debate as to how often you should post; however, one to two times a week is a reasonable goal in most cases.
Posts that are too short may not receive the search engine ranking you’d like them to. Ones that are too long could be too cumbersome for your audience to read completely through. Articles should be a minimum of 300 words to get noticed by search engines, but the maximum length is debatable. If your post is more than 750 words, you may want to consider breaking it up into two separate posts to ensure your readers are not overwhelmed.
Your blogging efforts will be even more effective when you keep these things in mind. For help with blogging, contact us.