Is Your Website Ready for ALL of These Devices?
I was riding public transit the other day. I glanced up after sending an email from my iPhone and saw passengers toiling away either on their Apple, Android, or Blackberry device. There wasn’t a newspaper in sight.
The revolution has not been televised, it has gone mobile.
However, it’s not too late to join the party. There are over 5 billion mobile subscribers in the world to date and many of them are accessing the internet primarily through their smartphones and tablets. By 2015, it is projected that over 50% of off ALL online traffic will come from mobile devices. You have time to get on board. We have provided some additional evidence here, as to why your business should have a mobile website:
The mobile revolution was spawned from convenience. Google provides different search results for mobile users than desktops to account for their exact current location. You can be out on the street and decide within a split second about where to grab lunch, read reviews, make an online reservation, and get GPS enabled directions/recommendations via walking or local transit. If you want the public to find your business at the spur of the moment and convert to paying customers, then your website needs to be mobile optimized.
Practically everyone has an ADD when it comes to browsing the internet. Studies show that you have 7 seconds to capture someone’s attention on your landing page before they decide to go elsewhere. If these visitors have to scroll through columns of small text to get to the goods, they will leave. Make sure your mobile home page doesn’t read like the small print of a pharmaceutical ad. Instead, put your “best foot forward” the second customers access your mobile website by displaying clear Calls to Action only.
If you are selling products/services online then there is no question that your website should be optimized for mobile use. 33% of smartphone users have purchased or would consider purchasing through their mobile device. The math speaks for itself.
For small and medium businesses, creating an app can be very costly. A recent study has shown that more mobile shoppers are accessing mobile websites to make purchases than through apps they’ve downloaded to their smartphones. This means that you can bypass the expense of app development and focus on creating a mobile website for your business.
One of the most obvious considerations is appearance. For example, if you are using Flash on your home page, those will Apple devices will not be able to view the content. In addition, many images which appear attractive on your desktop can display cluttered on a smartphone, if they even load at all. Optimize to ensure your mobile webpage loads quickly and loads well.
Depending on your industry, the chances are you still have the opportunity to be one of the first among your competition with a mobile site. In fact, it’s staggering how many businesses have yet to optimize their websites considering the popularity of mobile devices. Create your mobile website today for more profit tomorrow.
The future direction of the internet has already been mapped out. No crystal ball needed this time. Take the success of your business into your own hands by having a professional internet marketing company build your mobile website today.